As part of the Rituals creative concept team, I was tasked with a very last minute opportunity to have a PopUp in the iconic Galeries Lafayette Paris store.

The brief arrived in mid november and the installation happened the following 9th of January.

Rituals Cosmetics at the time didn’t  yet have a major shop in the french capital and this was the  first  opportunity to have a big brand moment.





The concept here was to have a huge cherry blossom tree, symbol of Rituals, hanging from the glass dome above the space.

The shop on the floor was designed to be approachable 360 degrees, with a storage space in the middle.

The project generated a huge local awareness increase and lead to more retail stores openings in the Paris area.